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How Technology Can Reshape the Real Estate Market

By: Jeff Ham & Christy D'Oliveira

How Technology Can Reshape the Real Estate Market


It’s no secret that technology plays a significant role in our day-to-day lives, both professionally and personally. Both digital and physical technological advances have significantly improved our ability to communicate with our clients and allowed us to increase our efficiency. In recent years, there has been growing conversation about how technology has “disrupted” the real estate industry. Why “disrupted”? Because not every new tool is accepted and utilized by professionals, so while some real estate professionals and property owners may have reluctancy to embrace certain advancements, others who do may be able to use said tools as leverage. Here are a few examples:

Increasing Building Safety Post-COVID

It’s safe to say that there are a number of personal safety changes that we’ve all been making and adjusting to within the past year. A few of these technology-based tools that can make a noticeable difference when it comes to real estate and property interest, include upgrading your air filtration system (suggested: HEPA filters that include UV lights), implementing touchless access technology on entryways as well as touchless security systems, and even automatic sanitization in the form of UV sanitizing machines that can give you confident results within rooms and on furniture. These are strong additions and alterations that can make a significant difference in the appeal of your home or building.

Taking Advantage of “Big Data” Gathering

Realistically, more people are using “big data” on a daily basis than not. This technology has a massive impact on almost every industry. In real estate, one of the biggest advantages has been the ability to receive reliable and accurate results when researching neighbourhoods, property values, and real estate trends. Eliminating manual data collection means that you’re receiving real-time results that are more often than not, much more accurate. Utilizing big data allows us as agents to better serve our clients with increased efficiency. This is a continuously advancing game-changer for all aspects of real estate.

Upgrading Your Video Tours Using Drones

Aerial Photography used to be an unattainable expense for the general population of real estate agents. With the accessibility of drones in today’s society, this is no longer the case. Being able to give a fully rounded picture of properties and surrounding areas, gives agents a leg up. For our clients to be able to visit a listing and see the properties they are interested in from multiple perspectives, with both video and still photos captured in high definition, is a game changer. It’s a game changer from both a client perspective, and for agents from a marketing perspective. This is especially true when it comes to the cost effectiveness of such an endeavour. Drones are a marketing tool that is sure to elevate your presence, interest, and overall brand. 

Implementing these and other tools into your business as an agent or property manager, can make all the difference. With such a high demand in real estate right now, we strongly recommend maximizing some of these easy technological upgrades when it comes to your business. There is no room for error in this consistently evolving market that is moving at a rapid speed. To see how we have implemented some of these technologies in our business, visit our website at, and as always if you have questions or want more information on a listing, send us an email at